Moving from Understanding to Action

Knowing is the first step to doing. In our work with community organizations, national and international nonprofits, governments, and academic organizations, the writers of The Cooler Minds are committed to telling stories that illuminate and inspire.

We examine how cities and communities can be more prosperous, just, and resilient. We explore the possibilities and challenges in education, social equity and shared opportunity, environmental justice, design, health and wellbeing, new media technology (including the DIY Maker Movement), and child and youth development.

Joining Facts with Story to Explain Truths

We don’t believe in aiming for anything but the truth. We seek to deepen and enrich the measured facts with the immeasurable, irreplaceable stories of people’s lives.

While we’re not afraid to get a little data on our hands, we never stop there. We go up to our necks to find and tell the real stories behind the percentage points. We know that striking and securing the truth depends on careful, thorough work to see and report all the facts.

Using Versatility to Reveal and Define

We can write across all platforms for all purposes. From print to voice, from film to social media, from #sixwords to #longreads, our writers create pieces that inform, educate, inspire, and transform.

Be it a journal article, essay, media campaign, or interactive content for social media, we suit our writing to its format and audience. We understand that how a message is delivered is a part of the message itself.

We team with the best talent we know to bring you conscientious, skilled, and — not least of all — playful, creative teams. We do hard work, and we face hard facts, but we like to make it seem easy. Above all — and even in the face of difficult realities — The Cooler Minds are invested in the joys of understanding and of making new things happen.

Clients, A to Z


American Institute of Architects
American Institutes for Research®
Applied Storytelling


Bedford/St. Martin’s


Conference on College Composition and Communication
Conservation International
Consultative Group on International Agricultural Research
Consultative Group to Assist the Poorest
Creighton University


DC Primary Care Association
Detroit Future City
Detroit Blight Removal Task Force
Detroit Community Design Center


The 8th Street/Mainstreet Project
Emerson Preparatory School


Fontbonne University
Ford Foundation
Friends of the Earth


Groundswell Communications


Hope House


J. Max Bond Center on Design for the Just City
Kairos: A Journal of Rhetoric, Technology, and Pedagogy


Labor Council for Latin American Advancement


Metropolitan Institute at Virginia Tech/Vacant Property Research Network
Montgomery College
Mulege Education and Research Program


National Building Museum
National Geospatial-Intelligence Agency
National Trust for Historic Preservation
National Vacant Properties Campaign
Non-Profit Clinic Consortium of Washington, DC


Ozone Action


The Partnership Project
Planning Magazine
Purdue University




Saint Louis University
Saint Louis University Libraries
Smart Growth America
Success Measures®/Neighborworks® America


Trinity University of Washington


University of North Carolina (Wilmington)
U.S. Department of Transportation
U.S. Environmental Protection Agency


WAMU Radio
Washingtonian Magazine